If we evaluate ongoing startup revolution – most startups usually address a specific gap in the market or an unfulfilled customer need – in other short, a customer experience gap !
Question therefore worth reflecting on, is that instead of this gap leading to a new startup, why can’t mature organizations leverage the very same approach of identifying customer experience (CX) gaps – and leveraging these strategic & operational insights to develop new innovative products/services, or upgrade their products/services? Customer journey mapping (CJM) is one such technique to get going ….. learn how you can transform your growth & leverage this awesome oppertunity to tap & improve end customer experience ….and your growth…